The LumiCup is a chic, sustainable, aluminum cup that’s perfect for parties, large events, and more. But for all their success, their social channels were lying dormant. We created a robust social media strategy, complete with audience profiles, voice guides, and content franchises. We used this guide to create weekly content across Instagram, TikTok, and YouTube Shorts. We also took on daily community management and worked to insert Lumi into conversations all over social media. This work has so far netted us a follower increase across platforms, increased engagement, and a shout-out from ATT Small Business.