Paramount+’s series, The Madison, is all about unplugging, spending quality time in nature, and making lasting memories. We created a kit that celebrated that spirit and helped pique interest in the show itself. Our “River Runs Through Kit” included National Parks passes, photo albums, and warm blankets for family snuggle sessions. It was a mix of memory-making catalysts and keepsakes, a gentle reminder to create memories while our loved ones are still around. This resulted in 20 pieces of organic content, over 809K views, 586K+ organic reach, and over $110K of earned media value. It’s impossible to put all the majesty of The Madison (both the river and the show) into one box, but our kit achieved the balance of getting people to tune in and remembering to take time to enjoy life offscreen.