To help DevRev celebrate the launch of Computer, an AI tool built for business optimization, we created a series of spots that addressed the audience’s tech burnout. 

Our first spot, “Together, Again,” used a mix of old school stock and modern animation to remind people why they love working with technology. This conversational, no-nonsense ad gave Computer an approachable, confident, and human voice. We also created another spot, “How Computer Works,” that uses coloful, almost theatrical animation to showcase how dynamic and accessible Computer’s features are. It’s an educational piece that almost borders on art. 

When these elements combined, the result was a series of ads that inform, delight, and position Computer as less of a tool and more of a business teammate.