Though Polar has been a wearable technology company since 1977, it’s widely unknown in the U.S. compared to its flashier competition. We decided the best way to spread awareness was through a completely revamped social media posting and engagement strategy, one that really got hearts beating. We created a wide range of still and video content across Polar’s core values of education, encouragement, and entertainment. Using in-house shoots and carefully curated stock images, we built in-depth product feature tutorials, fitness guides, and other content that showcased how Polar is built to be compatible with any type of fitness routine. 

We also worked with influencer partners to create their own content and buzz around Polar’s new releases. In total, we’ve helped create over 100 pieces of content with them that generated over 1.72 million social impressions.