HBO Max’s DTF ST. Louis is about a throuple looking for love in a hopeless place (suburban Missouri). For our premiere activation, we knew we had license to get a little spicy. We partnered with the kink-centric app Feeld to host a “You + Two” screening of the series’ first episode. Guests were encouraged to bring two extra special friends to enjoy pre-screening activities, such as an awkward photo booth complete with a 3-person sweater.  All of this took place in a venue we decked out to resemble a suburban community center with a few sexy twists like double-entendre-laden “Take What You Need” signs. The result was a fun, flirty screening that made normcore a little naughty.