Launching in 2020, we worked with HBO Max to create their first-ever social channel for all things LGBTQIA+. Beginning with an all digital Pride event during COVID, we continued to grow and build the Human By Orientation channel through always-on evergreen content, title takeovers, strategic influencer partnerships, event coverage, and unique content series that fostered an HBO Max-loving online queer community. We grew the Human By Orientation Instagram channel from 0 to 100,000 followers, resulting in a 208% completely organic, year-over-year increase. Then, we did it again with the Human By Orientation TikTok, amassing 10,000 followers in just 2 months.