To showcase Strava’s latest and greatest features, we invited influencers and media to Camp Strava for a day of dirt, discussion, and drinks. Through dynamic programming including panel discussions, team-building activities, and curated runs and bike rides, the demo day solidified Strava’s commitment to community and exploration for all. Camp Strava’s impact was felt beyond the campgrounds with 255 pieces of content garnering over 142 Million impressions.