To celebrate the 50th Anniversary of Texas Chainsaw Massacre we brought Leatherface to SXSW with a bone-chilling display. Positioned front and center on the ever-popular Rainey St, a chainsaw artist brought Leatherface to life through a live ice carving experience that created quite the buzz, literally. Almost 800 guests had the thrill of their life at the event with the campaign extending even further online and amassing over 199 million impressions.