CP Flips the Script and Drills Into Oral Health by Putting Dentists in the Chair
To further solidify Colgate-Palmolive as the global leader in oral care, this multi-platform social campaign reimagined the traditional dentist-patient interaction with a fresh, engaging twist. Our Influencer dentist stepped into the patient chair, humorously navigating common oral health myths, then sat down with our dental hygienist partner to provide expert insights. This beautifully shot content series balanced lighthearted storytelling with credible health information, emphasizing the vital connection between oral health and overall well-being.