We brought back the beloved BoxLunch Treat Truck to surprise and delight con-goers at San Diego Comic Con with sweet treats and even sweeter fandom merch. Open throughout the duration of the Con (although attendees were lining up as early as 5:45am), attendees were invited to stop by the Treat Truck to receive coveted FunkoPops, LoungeFly backpacks, FiGPins, and more that only BoxLunch can provide. Our BoxLunch Treat Truck quickly became one of the most popular off-site activations of the weekend, earning over 101K physical impressions and cementing BoxLunch as the brand for the fans.