To launch DC Comics’ new animated short series Krypto Saves the Day!, we unleashed a first-of-its-kind kit made for superdogs - not their humans! Designed to be opened by the dogs themselves, each kit was stuffed with treats and toys fit for the furry creators we sent them to. These kits showcased Krypto’s playful spirit and the 4 extra kits we hand delivered to local animal shelters reinforced his status as an epically good boy. The result was 210 pieces of content, 3.9M+ social reach, 12x the amount of views from episode one, and one shelter dog who found a new home in our office. All in all, a very super project.