To celebrate this love to laundry, we worked with LG to put on the LG Launderette of Love—a one-day event that saw 10 couples make a lifelong commitment to each other and their brand-new LG WashTower™…oh, and of course the Millionaire Matchmaker herself, Patti Stanger, serving as celebrant. Onlookers were able to join in on the fun with the Love Letter to Laundry giveaway that rewarded one lucky winner with an LG WashTower™ or LG WashCombo™. The love was felt far and wide with the campaign garnering over 657M impressions, including an exclusive with ET.