To help raise awareness for LG’s Instaview MyColor fridge, we took over the iconic Milk Bar flagship store in NYC for the LG x Milk Bar Bake Club party, hosted by none-other than Christina Tosi herself. The party brought in top cooking and lifestyle influencers and media members for exclusive baking tutorials and light bites from Momofuku set against a custom-built LG kitchen vignette used throughout the demonstrations. The party was a hit, garnering 491M+ press and social impressions, including an exclusive interview with Christina for People Magazine.