Working with HBO Max, we celebrated The Art of Drag at Art Basel with ‘The Art of Drag Truck Tour,’ an activation that brought the queer community and Art Basel attendees together for a fabulous, drag-filled weekend. In response to the repeated attacks on the drag and LGTBQIA+ communities, the Art of Drag Truck Tour popped up at drag venues across Miami, giving away drag swag and limited-edition premiums, conducting mini drag-inspired makeovers. Plus, we gave Jeff Delmay, board member and co-chair of Equality Florida, and Kevin Ninh, influencer and LGBTQIA+ advocate, complete HBO Max-inspired transformations which we captured and amplified on the Human By Orientation and HBO Max channels. Our presence was felt with the campaign earning over 584 million impressions and earning 875 pieces of content.