To prove that you don’t have to sacrifice style for functionality, LG launched the Counter-Depth MAX with Mirror InstaView® fridge at The MAX Lounge by LG, a two-day exclusive pop-up speakeasy in NYC.The RSVP-only event kept the fridge front and center with programming like fireside chats with Antoni Porowski and Jonathan Adler, mixology courses, and gamified giveaways alongside stunning photo-worthy builds. Max style was achieved with the campaign accruing over 493 million aggregated impressions.